Result: Get 10 new customer testimonials

Result: Achieve 5% click rate on newsletter

Result: Increase the percentage of potential customers who recognize our brand on industry surveys from 20% to 33%

Result: Increase number of association presentations from 3 to 5 per quarter

Result: Grow our list of qualified leads by 35%

Result: Expand the life cycle distribution status to have 30% in stage 1, 30% in stage 2, and 40% in stage 3

Result: Accelerate pipeline turnover by 2 weeks

Result: Reduce customer churn by 7%

Result: Increase the customer winback rate from 5% to 20%

Result: Increase average website session duration by 10 seconds

Result: Increase renewal rate by 30%

Result: Increase app utilization rate by 10%

Result: Grow average $ per transaction by 15%

Result: Drive brand salience to grow website audience by 7%

Result: Grow market share by 5%

Result: Conduct 25 hours of digital marketing training for the marketing team

Result: Decrease time to proficiency on marketing platforms by 15 days

Result: Leverage 2 new channels sales teams to increase demo participation rate from 15% to 25%

Result: Increase sales material downloads from 200/week to 225/week

Result: Reduce churn in new channels by 7%

Result: Grow followers on LinkedIn by 300/week

Result: Increase the Linkedin Engagement rate by 15%

Result: Increase social impressions by 200/week

Result: Increase return on advertising spend by 25%

Result: Increase whitepaper downloads by 30%

Result: Increase revenue growth rate by 10%

Result: Grow traffic to lead ratio by 25%

Result: Grow our email newsletter list to >1,000 subscribers

Result: Reduce cost per lead by $500

Result: Increase brand recall percentage from 30% to 40%

Result: Reduce website bounce rate by 5%