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Most businesses don’t fail because they lack sales or profitability—they fail because they run out of cash. In this book, Steve Coughran unpacks the essential strategies to optimize cash flow, drive sustainable growth, and build a business that endures through any economic cycle.

Inside, you’ll learn how to strengthen your financial foundation, avoid common cash flow pitfalls, and implement high-impact strategies to scale with confidence. Whether you’re navigating a downturn or capitalizing on a booming market, these insights will help you make smarter financial decisions and unlock long-term success.

Steve, a financial strategist and entrepreneur, has spent decades advising high-growth companies on cash flow optimization and business strategy. His proven framework will transform how you think about cash—and your business’s future.