The Secret to Scaling Your Business in 2025

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As the new year begins, many business owners resolve to improve profits, boost cash flow, and streamline operations. But too often, these aspirations falter because the focus is scattered across random initiatives instead of zeroing in on what really matters: solving the business's strategic problem.

Every company faces constraints—obstacles that hinder growth and hold back potential. The key to breaking free and scaling effectively in 2025 lies in identifying and addressing this constraint. Here’s how to get started.

Why Most Businesses Stay Stuck

Every organization grows to the limit of its biggest constraint and then stagnates. This could be a bottleneck in operations, a pricing strategy that doesn’t reflect your value, or even inefficient processes. Unless the constraint is addressed, you’ll waste time, money, and energy spinning your wheels. Worse, if you try to scale without solving it, you’ll only scale your problems.

Defining Your Strategic Problem

At Coltivar, we use the scientific method to guide strategy:

1. Define the problem

2. Create a hypothesis for solving it

3. Test solutions through focused initiatives

4. Adjust as needed

Your strategic problem is the primary issue preventing your company from fulfilling its purpose and reaching its vision. It’s the root cause behind missed goals and stagnant growth.

For example:

• Verizon’s Problem: Increased competition and pricing pressures are cutting into profits. If they don’t differentiate and raise prices, their margins will suffer.

• Amazon’s Problem: Disruptive rivals threaten market share. If they don’t adapt, their profitability will decline.

These examples show how pinpointing the right problem can clarify priorities and drive impactful action. 

The Value Gap: Where Opportunity Lives

To identify your strategic problem, start by analyzing your value gap—the difference between your business’s current value and its potential value. This gap highlights areas where better systems, processes, or strategies could unlock significant growth.

Once you understand your value gap, revisit your initiatives. Are they solving your strategic problem, enhancing customer experience, fostering innovation, or building competitive advantages? If not, it’s time to refocus.

How to Write a Strategic Problem

A strong strategic problem has two key parts:

1. The Constraint: What’s holding your business back?

2. The Consequence: What will happen if you don’t solve it?

For instance:

• "It’s becoming harder to earn profits as pricing pressures increase. If we don’t differentiate and increase prices, our margins will suffer."

This clarity ensures your team works on what truly matters, creating momentum and driving results.

Making 2025 the Year of Impact

2025 offers a fresh start, but success requires more than resolutions. By defining and solving your strategic problem, you can break free from stagnation, close the value gap, and unlock sustainable growth.

Take time this week to revisit your strategy with your team. Ask tough questions, focus on what matters most, and set yourself up for a year of progress and profitability.

Ready to make your next move? Start with identifying the problem that’s holding you back.