Estimating and Pricing Strategies


Date: TBD
Time: 8:00 a.m.- 5:00 p.m.

Pricing has the single largest impact on a company's bottom line. However, many managers treat pricing as a tactical problem to cover costs and in the process lose customers and undermine profits. Estimating and pricing products and services requires a strategy built upon insight, analysis, and judgement. This program is designed to provide leaders with the necessary tools and skills to create and implement a strategic pricing method that considers buyer behavior, profit optimization, and the organization's overall operating model.