Business Development and Selling Strategies

To attract the right clients and drive greater levels of revenue, winning companies are crafting client-centric sales strategies focused on delivering relevant value to the end user. In this program, participants will use design-thinking techniques to gain deep insights on buyer behavior and apply business development tools to set a strategic foundation for sales success. We will also examine the best sales pursuits for long-term, profitable revenue growth. These skills will radically transform the way companies attract, retain, and nurture clients. Organizations will benefit from a stronger alignment of strategy and sales efforts, increased engagement of marketing and sales teams, and improved overall financial performance.

Course Details

Coltivar Group: Strategy, Finance, Leadership Consulting

Target Audience
Business Development Employees

Coltivar Group: Strategy, Finance, Leadership Consulting

Course Materials
BDSS workbook
Promotional Items

After Attending Participants Will Understand:

  • How to discern client needs and motivations based on what clients truly value
  • The creation of client types based on what they value most.
  • Client-centric marketing
  • Competitive advantages and how to make the most of them.
  • Sales and presentation of ideas

Upcoming BDSS Courses

Upcoming Calendar of Events