Created a Growth Strategy for a Stagnant Company
We designed a growth strategy for a mid-sized company that had stagnant revenue and declining customer retention. Our competitive analysis identified three key market segments where the company had a positional advantage over rival firms. A floundering segment was divested which focused the company on value-adding profit segments. Through the Coltivar Institute, frontline employees gained the tools and knowledge required to improve customer relationships and loyalty. Over the course of five years, the company tripled in size while sustaining a positive cash flow and a forty-two percent increase in profitability.
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