Built a Dynamic Pricing System Incorporating Big Data and Analytics
We built a dynamic pricing system for a mid-sized services company that incorporated big data and analytics to increase profitability. Our team combined years of contract data and weighted key performance indicators to compute a proprietary scoring system for the customer base. These insights provided a strategic view of the customers to help the company determine who was and was not generating value. Our findings revealed that 20% of the customers produced 54% of the profits. The company leveraged this information to craft a targeted segmentation-based growth strategy that resulted in a 23% increase in profit in the first 12 months of implementation.
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