Category Archives: Strategy

Big Data For Small Companies

Big data is defined by the Merriam-Webster dictionary as “an accumulation of data that is too large and complex for processing of traditional database tools.” Big data, however, is not only relevant to big companies. Big data and analytics are transforming the modern marketplace. Technological advancements have created an influx in data volume, complicated by […]

Staying Relevant = Innovation

The world is changing faster today than ever before. The business world likely underwent more transformation in the past week than it did over the course of a year a century ago. Technology has shifted the culture, redefined the consumer, and increased marketplace competition. It is up to companies to adapt to this ever-changing world […]

Two Things Missing from your Business Strategy

Each year executives embark on the arduous strategic planning process. After tireless discussion over the course of several weeks or months, sessions often result in haphazard job cost and revenue projections and detailed lists of company initiatives. While they may walk away from the process relieved to have a defined plan, confusion and lack of […]

Illuminate Your Perspective

After hearing my daughter Ava continuously comment on the dark atmosphere of her room, I decided to investigate. While I recognized that her bedroom lighting was dim, it was not until my brother installed brand new can lights on her ceiling that I realized how truly gloomy her room had been before the update. This […]

Your Strategic DNA: Competing with Tactical Advantage

Redefining the Strategic DNA is critical when battling for limited profit in a hypercompetitive environment. Strategic DNA comprises both big picture vision and short-term executional tactics. Companies must first design a strategy, depicting where it wants to go in the long-term to fulfill its overarching mission. This requires companies to strongly define the perfect customer […]

Your Strategic DNA: Is it Inspiring? Is it Innovative? Is it Unique?

The Strategic DNA of a company composes the organizational foundation. It is the unique culmination of processes, resources, ideas, and culture that distinguishes a company from its competition. According to John Coleman, 88% of the companies that appeared on the Fortune 500 list in 1955 did not make the cut less than 60 years later. […]

Why New Year’s Resolutions Don’t Work & What To Do Differently

With 2018 looming before us, many people are turning their minds to making the inevitable list of New Year’s resolutions. While every magazine cover and internet article might be proclaiming the merits of committing yourself to hard core goal setting, it is rather telling that though the gyms are packed the first week in January, […]

The Shrinking Workforce: And What To Do About It

The Lingering Labor Shortage As the United States rapidly approaches full employment, the battle for talent across industries intensifies. Last year, The Conference Board forecasted that in “the next 10 to 15 years, we expect U.S. employers to demand more labor than will be available.” Though the skilled trades industries have been suffering the effects […]

Delivering Value Through a Robust Customer Experience

Customer experience is the business buzzword of the moment. According to a Forrester report, 72% of companies say that improving customer experience is their top priority for 2017. In fact, out of the $30B annually invested in corporate training in the U.S., the bulk is concentrated in leadership and customer service skills development. As customers […]